I just saw an ad of ‘MAX New York Life insurance’ few minutes ago. A small kid comes home and tells his parents that only two students passed the maths test. Straightaway the parents start blaming each other for the “assumed” poor result. When, suddenly the kid informs merrily that he’s one of the two who’ve passed. In fact he has got an A+. To add a cherry on the cake the father says,”aur bhejo acting classes mein”.
In a nutshell, the kid is brilliant in studies (A+ in the test) and also takes acting classes (extra-curricular activities). The ad makers clearly projected he is an ideal kid.
“What an idea Sir Ji”. We seriously need such ads. Because in our great country, every year students commit suicide because of the pressure of always achieving an outrageous percentage in each successive exam. They are forced to follow and fulfil dreams which their parent(s) couldn’t as they were a failure at it.
This is plain vulgarity as such ads prepare a mind-set that encourages excessive and fierce competition between kids. And at such a young age! Such ads give the message that failing in a test is not an option. If a child fails it is sports and games which are always blamed. Hence, if you want your kid to excel stop him from doing anything else, no matter even if it is beneficial or not.
There should be just one aim in life-learn by rote and score more than all your cousins and classmates and society friends and tuition friends and so on. See it is so easy.
Because if you do not, you will be embarrassing and humiliating your parents. How will they face your Mumbai waaley maama-maami (who visit once every five years) or the Chandigarh waaley chaacha-chaachi (with whom you parents aren't even on talking terms) or the uncle who lives down the street (because his son got into IIT).
The silly kids just don't get this, they have to understand that their parents are answerable to all of them because these were the very people who paid their education bills.
This is utter nonsense? Haven’t these stupid and dim-witted ad film makers learned anything from movies like Taare Zameen Par and 3 Idiots? Such ads are only promoting a dangerous trend-exploitation of kids in the name of education!
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